From South Africa to Global Fame: Tyla’s Remarkable Journey in Pop Music!

Coming from South Africa, Tyla Laura Seethal has become a rising star, garnering international recognition with her distinctive “popiano” fusion. She wants to conquer the global stage while proudly intertwining her cultural influences along the path to success. Tyla is the music world’s new star! Her song “Water” has taken over TikTok, winning hearts worldwide with its catchy tunes and cool words. It’s no surprise she’s climbing the charts. This is a reflection of Tyla’s Remarkable Journey in Pop Music

In 2023, South African singer Tyla made a big splash, even though she was just starting. With only three songs – “Been Thinking,” “Girl Next Door,” and “Water” – she’s made a mark by mixing Afrobeat, pop, and R&B. She kicked off the year with “Been Thinking,” blending dance and Afrobeat, adding her roots for a standout party vibe.

Then came “Girl Next Door,” a duet with Ayra Starr. They sang together beautifully, warning not to get too close to the “girl next door.” But it was “Water” that made waves. It mixed Afrobeat, R&B, and pop and blew up on TikTok with a dance challenge by Lee-ché Janecke. Tyla even made history by hitting the Billboard Hot 100, the youngest South African singer in decades to do so. In “Water,” Tyla’s voice shines bright, matching the cool music and hot lyrics. At only 21, she’s blending genres like a pro, making her a rising star in the global music scene. A summary of Tyla’s Remarkable Journey in Pop Music.

Billboard Hot 100 chart

November 2023 witnessed a breakthrough for 21-year-old Tyla, the rising star. She made a stunning debut on the Billboard Hot 100, the prestigious US music chart showcasing the week’s top tracks, with her viral hit “Water.”

“Making her debut at number 67 on the Billboard Hot 100 is Tyla with her breakout single ‘Water,'” announced Billboard, the renowned US magazine.

Tyla Laura Seethal, a singer, dancer, and performer, boasts just a handful of singles, yet industry insiders already hail her as one of Africa’s most promising talents. Under the banner of Epic Records (Sony), she kicked off the year by supporting American RnB sensation Chris Brown on his European tour. Her track “Water,” released in July, echoes the Amapiano style originating in South African townships, swiftly gaining popularity, especially on TikTok, courtesy of a video showcasing her dance moves that garnered over 70 million views.

The official music video, infused with RnB vibes, has already amassed more than 92 million views on YouTube. Remarkably, the track’s monthly listens on Spotify have surpassed the global hit “Jerusalema” by South Africa’s Master KG.

“Born and raised in Johannesburg, South Africa, it’s surreal. Let’s spread our sound worldwide,” urged the artist, currently crafting her debut album, celebrating “a triumph for all of Africa.”

Tyla on X after her Billboard Debut

South African singer Tyla achieved a milestone week in her young career as “Water” climbed to No. 1 on Billboard’s U.S. Afrobeats Songs chart (dated Oct. 21). The track rose from No. 2 and ended the record 58-week monopoly of Rema and Selena Gomez’s “Calm Down,” which had led the list each week since Sept. 10, 2022.

The popularity of ‘Water’ by Tyla in the USA

Tyla’s coronation also marked her first No. 1 rank on any Billboard chart. “Water,” released on FAX Records/Epic Records, took over following gains in both streaming and sales, the two metrics contributing to U.S. Afrobeats Songs. In the former category, “Water” surged to 8.3 million official U.S. streams in the Oct. 6-12 tracking week, a 29% swell compared to the previous week, according to Luminate. Sales, too, were up by a double-digit percentage, with 1,500 downloads sold in the U.S. in the same period, a 26% week-over-week improvement. Although the track was already posting gains, the arrival of its official music video on Oct. 6 sparked further momentum.

In addition to its streaming and sales rallies, “Water” made a splash on U.S. radio. The single raced 39-26 on the latest Mainstream R&B/Hip-Hop Airplay chart, up 64% in plays for the tracking week. Similarly, it rocketed 47-29 on the R&B/Hip-Hop Airplay chart thanks to a 2.9 million audience, up 91% from the prior week. On Rhythmic Airplay, “Water” debuted at No. 38 following a 127% gain in plays in the last week. The song was also nearing the threshold of the 40-position Pop Airplay list.

Thanks to the rising tide across all metrics, “Water” benefited on many multi-metric U.S. Billboard charts, most notably, on the all-genre Billboard Hot 100. There, despite the arrival of 22 Drake tracks from the superstar’s new album, For All the Dogs, which forced many songs to tumble on the list, “Water” was one of two exceptions (the other: Noah Kahan’s “Stick Season”) to improve in position, as it ascended 67-63 in its second week on the chart.

Interview with Eightify

What defines Tyla’s musical style?

Tyla’s music is a unique fusion, blending Amapiano, pop, Afro beats, and R&B into what she calls “popiano.”

What inspired Tyla to pursue music?

Tyla found inspiration in American R&B artists, gaining traction by sharing singing covers on Instagram and TikTok. Eventually, she chose to leave university to focus on her burgeoning music career.

What marked Tyla’s breakout single?

“Water” stands as Tyla’s breakthrough hit, challenging a suitor to match her pace. Its viral success on TikTok propelled her into the spotlight, earning her massive popularity and a Grammy nomination.

What is Tyla’s cultural background?

Tyla’s heritage comprises Indian, Zulu, Macian, and Irish roots, and she proudly incorporates her South African cultural influences into her music.

What are Tyla’s aspirations for global success?

Tyla aims for international triumph while honoring her cultural roots. She dreams of collaborating with American artists and has revealed plans for her debut EP or album release.

The 40 Best Afropop Songs of 2023 ‘Water’ at number 1

Tyla’s song ‘Water’ was ranked by Rolling Stones at number 1. This song isn’t just popular—it’s connecting deeply with fans worldwide. Tyla uniquely combines afro beats and contemporary R&B. Her rich, soulful voice adds depth to her lyrics, turning each song into a captivating story. Explore the themes and lyrics that make “Water” stand out.

Themes in ‘Water’ by Tyla and why it is popular
DESIRE AND INTIMACY

“Make me sweat, make me hotter” isn’t just a catchy line—it’s a deep longing for a real connection, not just physical. It’s an anthem for those seeking something more profound in a world that often focuses on the surface.

CHALLENGE

 “Talk is cheap, so show me.” In a world of empty words, Tyla demands actions. She challenges her partner to prove themselves through meaningful deeds, not just talk.

VULNERABILITY

Vulnerability shines through in “Water.” Lines like “Make me lose my breath, make me water” reveal a willingness to be open, and to trust deeply in the face of passion.

CONFIDENCE AND ASSERTION

 “I’m wildin’ tonight.” This line is about breaking free from norms, embracing desires fully, and letting go of inhibitions.

SOULFUL CONNECTION

“Can you snatch my soul from me?” hints at a deeper, soulful bond between two people beyond just the physical.

ANTICIPATION AND EXCITEMENT

Lines like “You can stay inside it” and “I don’t wanna wait, come take it” build excitement and anticipation.

REPETITION FOR EMPHASIS

Repeating the chorus emphasizes the song’s core message of desire and longing for intimacy.

FLUIDITY OF EMOTION

Like water, emotions shift and change. Tyla’s song captures these ever-changing feelings in love and relationships.

“Water” showcases Tyla’s songwriting skill and offers insight into her perspective. The raw emotion in the lyrics suggests a personal connection to the themes explored, drawing from experience or observation.

The way she brings out these themes in a single journey reflects why Tyla has a Remarkable Journey in Pop Music

She’s a Global Ambassador for African Music

• Tyla has graced major music festivals worldwide, including Coachella and Lollapalooza.
• Her features in renowned publications like Billboard and Rolling Stone have solidified her standing in the industry.
• Collaborating with artists globally, from American rapper Tyga to British singer Charli XCX, showcases her expansive reach.

An Inspiration to Young Africans

1. At just 22, Tyla’s extensive career accomplishments serve as an inspiration to the African youth, especially those aspiring to pursue music.
2. Her advocacy for social justice issues, vehemently opposing racism and inequality, amplifies her influence.

A Versatile Artistic Force

• Beyond singing, Tyla’s prowess extends to songwriting and dance, evidenced by her role in co-writing her debut album’s tracks and crafting choreography for multiple music videos.
• Her creative process reportedly begins with ‘designing’ songs in the shower, showcasing her unconventional approach.

Passionate about Music and Culture

• Tyla’s aim to shift perceptions about Africa through her music underscores her dedication to promoting African culture globally.
• Alongside her music advocacy, she passionately champions social justice and equality issues on the African continent.

Rising Star Status and Tyla’s Remarkable Journey in Pop Music

• Despite her youth, Tyla’s achievements stand tall, with nominations for esteemed awards like the BET Award for Best New International Act.
• With a burgeoning global fanbase, her voice, described as liquid gold, exudes sensuality, romance, and a hint of daringness.